AUDITMAY 2026

Funnel Intelligence & Bottleneck Detection Audit

Can the system automatically answer: "What should we focus on right now?"

⚠️Current answer to "What should we focus on right now?": The system CANNOT answer this automatically. Bottleneck detection is manual, fragmented across 3 dashboards, requires visual interpretation, and has no automated prioritization logic.

The 8-Stage Funnel — Visibility Scorecard

StageWhat It MeasuresCurrently Visible?SourceAutomated Alert?
TrafficVisitors to key landing pages❌ No — GA4 only (external)Google Analytics / GA4❌ No
Quiz StartUsers who begin the ADU Finder quiz⚠️ Partial — QuizSession.status="started"QuizSession entity❌ No
Quiz CompletionUsers who complete quiz + submit email✅ Yes — QuizSession count in AdminDashboardQuizSession entity❌ No
Account CreationLead verifies OTP and claims account✅ Yes — AduLead.account_claimedAduLead entity❌ No
Report ViewUser opens /report-view after quiz❌ Not tracked — no analytics event on /report-viewNothing — zero tracking❌ No
$99 Report PurchaseArchitectural plan purchase ~$99✅ Yes — Order entity by package_typeOrder entity❌ No
$349 Engineer ReviewProperty verification report purchase✅ Yes — Order entity / EngineeringConversionOrder + EngineeringConversion❌ No
Plan PurchaseAny paid plan order✅ Yes — Order entityOrder entity⚠️ Alert if 0 today
Permit PackagePermit-ready plans purchase✅ Yes — Order.package_type = permit_readyOrder entity⚠️ Alert if > 5 pending
Engineering ServicesHigh-ticket custom engineering⚠️ Partial — EngineeringConversion entityEngineeringConversion entity❌ No
Builder BundlesBuilder-specific package orders⚠️ Partial — Order.package_type filterOrder entity + BuilderLead❌ No
Contractor BundlesContractor-specific packages❌ Not tracked as distinct segmentNo dedicated entity or filter❌ No
Civil PackagesCivil/site engineering packages❌ Not trackedNo entity or event defined❌ No

The 3 Biggest Gaps (By Business Impact)

GapImpactFix Complexity
No /report-view tracking — the highest-intent page in the funnel has ZERO eventsCannot measure the $99 upgrade conversion rate — the most important funnel metricLow — 3 Analytics.track() calls
No automated bottleneck detection — operators must manually read 3 dashboardsOperators cannot answer "what to fix first" without 30+ minutes of dashboard reviewMedium — requires FunnelTarget entity + comparison logic
No minimum sample-size logic — alerts fire with 1 data pointOperators make decisions on statistically meaningless dataMedium — add sample size check before flagging
🎯The funnel intelligence system needs 5 things: (1) /report-view tracking, (2) FunnelTarget entity populated with baseline targets, (3) a bottleneck scoring function that compares actual vs. target, (4) minimum sample size checks, and (5) a single "Priority Queue" view that ranks the biggest gaps by revenue impact. None require new dashboards — they require data and logic added to existing ones.
base44
Edit with Base44