| Traffic | Visitors to key landing pages | ❌ No — GA4 only (external) | Google Analytics / GA4 | ❌ No |
| Quiz Start | Users who begin the ADU Finder quiz | ⚠️ Partial — QuizSession.status="started" | QuizSession entity | ❌ No |
| Quiz Completion | Users who complete quiz + submit email | ✅ Yes — QuizSession count in AdminDashboard | QuizSession entity | ❌ No |
| Account Creation | Lead verifies OTP and claims account | ✅ Yes — AduLead.account_claimed | AduLead entity | ❌ No |
| Report View | User opens /report-view after quiz | ❌ Not tracked — no analytics event on /report-view | Nothing — zero tracking | ❌ No |
| $99 Report Purchase | Architectural plan purchase ~$99 | ✅ Yes — Order entity by package_type | Order entity | ❌ No |
| $349 Engineer Review | Property verification report purchase | ✅ Yes — Order entity / EngineeringConversion | Order + EngineeringConversion | ❌ No |
| Plan Purchase | Any paid plan order | ✅ Yes — Order entity | Order entity | ⚠️ Alert if 0 today |
| Permit Package | Permit-ready plans purchase | ✅ Yes — Order.package_type = permit_ready | Order entity | ⚠️ Alert if > 5 pending |
| Engineering Services | High-ticket custom engineering | ⚠️ Partial — EngineeringConversion entity | EngineeringConversion entity | ❌ No |
| Builder Bundles | Builder-specific package orders | ⚠️ Partial — Order.package_type filter | Order entity + BuilderLead | ❌ No |
| Contractor Bundles | Contractor-specific packages | ❌ Not tracked as distinct segment | No dedicated entity or filter | ❌ No |
| Civil Packages | Civil/site engineering packages | ❌ Not tracked | No entity or event defined | ❌ No |