Complete inventory of what exists — no new builds
| Capability | Status | Where |
|---|---|---|
| Revenue tracking (today/7d/30d/YTD) | ✅ Exists | AdminDashboard, RevenueControlCenter, KPIDashboard, DailyPerformanceDashboard |
| Funnel visualization (lead → purchase) | ✅ Exists (in 3 places) | AdminDashboard, RevenueControlCenter, KPIDashboard |
| Sales mix by package type | ✅ Exists (in 2 places) | RevenueControlCenter → Overview, KPIDashboard → Sales Mix tab |
| State revenue breakdown | ✅ Exists | KPIDashboard → Segments tab, AnalyticsCommandCenter |
| Attribution (UTM source) | ✅ Exists | RevenueControlCenter → Attribution section, AdminOrders |
| Email sequence tracking | ⚠️ Partial — open/click rates only if EmailLog populated | KPIDashboard → Email tab |
| Checkout abandonment rate | ✅ Exists (CheckoutAttempt entity) | DailyPerformanceDashboard |
| Engineering pipeline | ✅ Exists | KPIDashboard → Ops tab, RevenueControlCenter → Engineering |
| Quig economy analytics | ✅ Exists | KPIDashboard → Quig Economy tab, RevenueControlCenter → Builder & Quigs |
| Annual run rate / goal tracking | ✅ Exists (in 2 places) | RevenueControlCenter, KPIDashboard → Goals tab |
| Builder pipeline | ✅ Exists | KPIDashboard → Builder tab, AdminBuilderPipeline |
| CTA performance tracking | ⚠️ Entity exists (CTARegistry, EmailCTARegistry) — no live reporting UI | FunnelCtaDashboard (exists but not verified functional) |
| Meta ad CAPI events | ⚠️ metaCapi function exists — not verified firing | metaCapi backend function |
| GA4 events | ⚠️ gtag initialized in Layout — purchase event not verified | layout.jsx, lib/analytics.js |
| Revenue forecasting | ✅ Exists (7d + 30d projections) | RevenueControlCenter → Forecast section |
| Margin tracking | ✅ Exists (configurable) | RevenueControlCenter → Margin tab |