Pre-Launch Operational Audit · May 2026

Operational Visibility & Meta Launch Readiness

CTA Tracking · KPI Dashboard · Funnel Analytics · Meta Attribution · Lifecycle Visibility · Operational Intelligence

38/100

Overall Readiness

🔴 Meta CAPI not active — purchase events not server-confirmed

🔴 CAC completely blind — no spend vs. lead/order metric

🔴 Lifecycle stage invisible — lead_stage not charted

🟠 8 of 10 operational alerts missing

Audit Score Summary

Cta Tracking32/100
Kpi Dashboard55/100
Funnel Analytics48/100
Meta Attribution28/100
Utm Persistence70/100
Conversion Tracking45/100
Lifecycle Visibility35/100
Operational Alerts15/100
Automation Visibility20/100
Overall Operational Visibility Score38/100

Threshold for controlled Meta launch: 60+. Current: 38/100 — DO NOT SCALE YET

12/12

CTA Tracking Gaps

8/16

KPI Metrics Missing

3/13

Meta Checks Failing

🚨 DO NOT SCALE META ADS UNTIL THESE ARE FIXED:

  1. Set META_CAPI_ACCESS_TOKEN and fix pixel ID in metaCapi.js (currently using wrong pixel)
  2. Wire syncMetaAdSpend automation + add spend dashboard widget (CAC currently blind)
  3. Add lead_stage distribution chart to KPIDashboard
  4. Add stalled feasibility alert (Report entity >24h in draft state)
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