| Free Quiz (ADU Finder V3) | $0 | /adu-finder-quiz | Automated — QuizSession entity | ✅ LIVE | No traffic-to-start ratio. Quiz events go to internal analytics only. |
| Free ADU Plan (Lead Magnet) | $0 | /AduFreePlan, /free-adu-plan | Email PDF delivery (sendAduFreePlan) | ✅ LIVE — but PARALLEL to quiz | ⚠️ OVERLAP: Creates two separate funnels. Fragments audience and data. CONSOLIDATE. |
| $99 Automated Feasibility Report | $79–$99 | /QuigAduCheckout, /report-upgrade | Automated (generateFullReport) | ✅ LIVE | ❌ Price inconsistency ($79 vs $99). Two checkout routes. NO CTA tracking on /report-view. |
| $349 Engineer-Reviewed Feasibility | $349 | /verification-details → Stripe | Manual (adminGeneratePropertyVerification) | ✅ LIVE | ⚠️ Competes with $99 instead of sequencing after it. Manual fulfillment = ops bottleneck at scale. |
| Instant Download Plans | $149–$399 | /InstantDownloadCheckout | Automated (generateSecurePlanDownload) | ✅ LIVE — well built | Minor: pricing floor could be raised to $199. |
| Permit-Ready Plans (PE-Stamped) | $1,297–$1,697 | /PermitReadyCheckout | Manual — 10–14 business days | ✅ LIVE — best structured product | Consider price test to $1,497/$1,697/$1,997. Upsells well implemented. |
| Guaranteed Permit Package | UNDEFINED | NO ROUTE | NOT DEFINED | ❌ NOT LAUNCHED | Full product definition required. Do not launch before paid traffic scaling (see Part 7). |
| Engineering Services (Custom) | $2,500–$15,000+ | /EngineeringIntake | Manual — assigned engineer | ✅ LIVE | Intake discovery path is unclear to users. No published price anchor. |
| Civil Package | UNDEFINED | NO ROUTE | NOT DEFINED | ❌ NOT LAUNCHED | Do not build until Guaranteed Permit Package is stable. |
| Builder Bundle / Membership | $297–$997/yr | /builder-landing, /builder-checkout | Semi-automated (BuilderAccount entity) | ✅ LIVE | Separate funnel with minimal cross-sell to main ADU funnel. |
| Contractor Bundle | UNDEFINED | NO ROUTE | NOT DEFINED | ❌ NOT LAUNCHED | No entity, event, or order tag. Low priority. |
| Quig Bundles (Credits) | $49–$299 | /BuyQuigs | Automated (QuigTransaction) | ✅ LIVE — well tracked | Add $9.99 starter pack for quiz completers. |
| Feasibility / Site Analysis | $199–$499 | /Feasibility | Manual + automated hybrid | ✅ LIVE | ⚠️ DUPLICATE: Overlaps conceptually with $99 report AND $349 engineer review. CONSOLIDATE. |