REVENUEARCHITECTUREMAY 2026

Revenue Architecture Finalization Audit

Funnel · Offer · Pricing · Messaging · Upsell · Optimization — Pre-Paid-Ads Finalization

🚨3 major overlaps identified: (1) Three "feasibility" products confusing customers, (2) Two parallel lead funnels fragmenting data, (3) Three checkout routes for similar products.

Product Inventory

ProductPriceRouteFulfillmentStatusGaps
Free Quiz (ADU Finder V3)$0/adu-finder-quizAutomated — QuizSession entity✅ LIVENo traffic-to-start ratio. Quiz events go to internal analytics only.
Free ADU Plan (Lead Magnet)$0/AduFreePlan, /free-adu-planEmail PDF delivery (sendAduFreePlan)✅ LIVE — but PARALLEL to quiz⚠️ OVERLAP: Creates two separate funnels. Fragments audience and data. CONSOLIDATE.
$99 Automated Feasibility Report$79–$99/QuigAduCheckout, /report-upgradeAutomated (generateFullReport)✅ LIVE❌ Price inconsistency ($79 vs $99). Two checkout routes. NO CTA tracking on /report-view.
$349 Engineer-Reviewed Feasibility$349/verification-details → StripeManual (adminGeneratePropertyVerification)✅ LIVE⚠️ Competes with $99 instead of sequencing after it. Manual fulfillment = ops bottleneck at scale.
Instant Download Plans$149–$399/InstantDownloadCheckoutAutomated (generateSecurePlanDownload)✅ LIVE — well builtMinor: pricing floor could be raised to $199.
Permit-Ready Plans (PE-Stamped)$1,297–$1,697/PermitReadyCheckoutManual — 10–14 business days✅ LIVE — best structured productConsider price test to $1,497/$1,697/$1,997. Upsells well implemented.
Guaranteed Permit PackageUNDEFINEDNO ROUTENOT DEFINED❌ NOT LAUNCHEDFull product definition required. Do not launch before paid traffic scaling (see Part 7).
Engineering Services (Custom)$2,500–$15,000+/EngineeringIntakeManual — assigned engineer✅ LIVEIntake discovery path is unclear to users. No published price anchor.
Civil PackageUNDEFINEDNO ROUTENOT DEFINED❌ NOT LAUNCHEDDo not build until Guaranteed Permit Package is stable.
Builder Bundle / Membership$297–$997/yr/builder-landing, /builder-checkoutSemi-automated (BuilderAccount entity)✅ LIVESeparate funnel with minimal cross-sell to main ADU funnel.
Contractor BundleUNDEFINEDNO ROUTENOT DEFINED❌ NOT LAUNCHEDNo entity, event, or order tag. Low priority.
Quig Bundles (Credits)$49–$299/BuyQuigsAutomated (QuigTransaction)✅ LIVE — well trackedAdd $9.99 starter pack for quiz completers.
Feasibility / Site Analysis$199–$499/FeasibilityManual + automated hybrid✅ LIVE⚠️ DUPLICATE: Overlaps conceptually with $99 report AND $349 engineer review. CONSOLIDATE.

Duplicates, Overlaps, Unnecessary Complexity

IssueProducts AffectedImpactRecommendation
THREE "feasibility" products$99 report + $349 engineer review + $199–499 Feasibility pageCustomers cannot distinguish them. All three compete with each other.CONSOLIDATE: Keep $99 (automated) and $349 (engineer add-on after $99). Kill standalone Feasibility page.
TWO parallel lead funnelsFree Quiz (/adu-finder-quiz) + Free ADU Plan (/AduFreePlan)Audience split, data fragmented, email sequences duplicate, different OTP/login flowsCONSOLIDATE: One primary funnel. Free plan becomes incentive inside quiz flow, not a separate page.
THREE checkout routes for similar products/QuigAduCheckout + /report-upgrade + /InstantDownloadCheckoutOperators cannot see unified checkout performance. Testing is impossible.CONSOLIDATE: /QuigAduCheckout as canonical $99 checkout. /InstantDownloadCheckout for plan catalog.
COMPETING upsell paths post-purchase$349 + permit-ready + engineering all offered simultaneouslyUser paralysis. No clear next step.SEQUENCE: Single next step after each purchase. $99 → $349 add-on. $349 → permit-ready. Permit-ready → guaranteed permit.
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