Quiplans Execution Deck

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New Growth Model

We're shifting from high-ticket cold selling to a Self-Liquidating Offer (SLO) model that pays for ads and scales profitably.

❌ Old Model

  • • Push high-ticket permit-ready plans upfront ($1,497+)
  • • High CAC risk — one sale needed to justify ad spend
  • • Long consideration cycle → cold traffic won't convert
  • • Labor-heavy backend servicing first sale

✅ New SLO Model

  • Starter Pack ($149) — low friction, instant delivery
  • • Covers ad cost → ads become self-funding
  • • Upsell permit-ready to warm, committed buyers
  • • Backend services drive high-margin recurring revenue

Low-cost entry → recover ad spend → upsell → scale

This model makes paid advertising cashflow positive from day one.

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