Full Platform Audit · Admin Only · May 2026

Full Funnel, CTA, Dashboard, Automation & Lifecycle Audit

QuiPlans — Engineer-Assisted Residential Project Planning Platform · Pre–Meta Ads Launch

Sections

Executive Summary

Platform Vision

QuiPlans is evolving from a plan marketplace into an engineer-assisted residential project planning and execution platform. This audit verifies that every funnel, CTA, automation, and lifecycle stage is strategically aligned for Meta ads launch.

7

Funnel Stages Audited

10

CTAs Reviewed

17

Automations Audited

14

Dead Ends Found

3 🔴

Critical Issues

58/100

Overall Score

🔴 Top 3 Critical Issues Before Meta Launch

  1. 1. Feasibility report delivery is manual — will not scale with paid ad traffic. Must be automated or have an SLA status page.
  2. 2. Duplicate free plan pages split attribution and create lead duplication — consolidate before spending on ads.
  3. 3. No 'no-go' recovery path — users who receive a negative feasibility result have nowhere to go. Conversion lost entirely.

⚠️ Meta Ads Launch Readiness

The core conversion path (ad → free plan → nurture → feasibility/plan purchase) is functional but leaky. Estimated conversion leakage: 40–55% of paid traffic will hit a dead-end or low-guidance state before converting. Resolve P0 issues before scaling spend.

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