QuiPlans — Engineer-Assisted Residential Project Planning Platform · Pre–Meta Ads Launch
Sections
QuiPlans is evolving from a plan marketplace into an engineer-assisted residential project planning and execution platform. This audit verifies that every funnel, CTA, automation, and lifecycle stage is strategically aligned for Meta ads launch.
7
Funnel Stages Audited
10
CTAs Reviewed
17
Automations Audited
14
Dead Ends Found
3 🔴
Critical Issues
58/100
Overall Score
The core conversion path (ad → free plan → nurture → feasibility/plan purchase) is functional but leaky. Estimated conversion leakage: 40–55% of paid traffic will hit a dead-end or low-guidance state before converting. Resolve P0 issues before scaling spend.